Raon Strohschein

Strategy, execution & leadership

Performance marketing consulting with direct senior involvement.

I work personally with companies to develop their performance marketing — from strategic decisions and hands-on optimization to an embedded lead role.

Compare ways of working together

Work directly with me, from the first conversation through execution.

Paid media across around 20 countries

Seven-figure monthly media budgets

Strategic and operational responsibility

Ways of working together

What kind of support do you need?

A one-off analysis, a defined project, ongoing account management or leadership: the task and level of responsibility determine the right approach. An audit can be booked on its own and is not a prerequisite for the other services.

Fractional

Fractional performance marketing lead

Embedded leadership with an agreed part-time commitment — taking responsibility for priorities, standards and collaboration between your team and agencies.Explore the fractional lead role

Interim

Interim performance marketing lead

Taking on a role for a defined period during a vacancy, growth phase, reorganization or handover.Explore interim leadership

When it fits

When experience needs to become an active part of your setup.

01

Performance is below its potential

Campaigns are running, but growth, profitability or learning are falling short. We identify the real bottleneck and prioritize by business impact.

02

Complexity makes decisions harder

Multiple accounts, markets, feeds, stakeholders or data sources can no longer be managed through isolated platform optimizations.

03

Senior capacity is missing

A team needs experienced guidance and leadership without immediately adding another full-time position.

04

Strategy and execution are too far apart

Recommendations exist but do not reach campaigns, processes or decision routines. I can stay involved through execution when needed.

05

Agencies or specialists need clear direction

Roles, objectives and quality standards need to connect so separate disciplines become a working performance system.

Direct involvement

Personally involved. Clear about responsibility.

I work directly with the people, accounts and data relevant to the task. Depending on the engagement, I develop a basis for decisions, take on hands-on optimization, lead teams and partners, or combine these responsibilities.

Easy to work with. Clear on the substance.

I make developments, opportunities and the need for action visible early. That leads to clear decisions and the next sensible step — transparently, proactively and as a partner.

Raon Strohschein smiling at his desk; photo edited with AI

Beyond the ad account

The account matters. Results come from the whole system.

I look at media, data, funnel, testing, economics, processes, team and AI as a connected system. That reveals where the next effective change lies.

MediaDataFunnelTestingEconomicsProcessesTeamAI

Possible scope

What we can bring together.

The scope focuses on the few tasks that will make the greatest difference to your results.

My approach to growth marketing

Team & agency

Support the team, lead it or execute directly.

I take responsibility within existing structures and often work with in-house specialists, analytics, creative or CRO teams, and existing agencies.

We clarify decision rights, goals, deliverables and quality standards so collaboration is clear and reliable.

Compare a freelancer, agency and in-house team

Process

From your situation to effective collaboration.

  1. 01

    Understand the situation

    Goals, setup, bottlenecks and existing resources.

  2. 02

    Assess the responsibility needed

    Strategy, hands-on work, leadership and urgency.

  3. 03

    Define the scope

    Capacity, deliverables, access and decision paths.

  4. 04

    Set priorities

    An initial roadmap and a transparent working rhythm.

  5. 05

    Get started directly

    Analysis, execution and progress management.

≈ 8 years

Working together through
several growth phases

Flexible senior support

The right role for each stage of growth.

An initial SEA project developed into a relationship spanning around eight years and five to six distinct phases — from setup and hands-on management to scaling, team leadership and senior guidance.

Read the full case

Investment

Scope follows effort and responsibility.

Media spend matters, but does not determine the fee on its own. Accounts, markets, data complexity, hands-on work, leadership and speed determine the senior capacity required.

Estimate support & cost An initial indication before you are asked for an email address.

FAQ

Common questions about performance marketing consulting.

What is the difference between performance marketing consulting and hiring a freelancer?

Consulting usually emphasizes strategy and assessment; freelancers are more often brought in for operational capacity. My engagements combine both: direct senior advice and hands-on execution when needed.

Do I need to choose between a retainer, fractional and interim support?

No. The calculator and our first conversation help identify the right form of engagement based on the task, time frame and level of responsibility.

Can you take over existing accounts?

Yes. Most companies I work with already run performance marketing. Before making major changes, I review goals, tracking, account history, economics and current responsibilities.

Do you work with agencies?

Yes. I can provide expert direction to an agency, act as a senior sounding board or take on specific hands-on areas myself. Clear roles and shared goals are essential.

Is there a minimum engagement?

The right minimum scope depends on the complexity and the task. An audit may be a better starting point if clarity is needed first or an ongoing engagement is not yet foreseeable.

Next step

How much senior capacity does your setup need?

Get an initial recommendation on the type of engagement, scope and investment — transparently and with no obligation.

Estimate support & cost