An important budget decision
You are considering a larger investment or a new allocation. You want an independent assessment of prerequisites, assumptions and risks.
Independent Performance Advisory
An independent perspective on your next growth decisions.
Your team or agency runs the campaigns. You want to assess recommendations, weigh alternatives and sharpen priorities. I add an independent senior perspective to your existing setup.
Independent advice. Operational ownership stays with your team or agency.
Does this sound familiar?
Execution is covered. Now the decisions need perspective.
Several plausible recommendations
Your team, agency and management bring different views. You want to turn them into shared priorities.
A question beyond the account
Campaigns are only part of the decision. Economics, measurement and the funnel need to be considered together.
The key question
Good decisions make their assumptions visible.
A report shows what has changed. A sound decision also needs an understanding of causes, data gaps and available alternatives.
I work with the people already responsible: clarify the question, assess recommendations and bring different perspectives together. The goal is a decision you can act on, without creating a second parallel operations team.
Decision review
From recommendation to reasoned decision.
The review can address one question or support a regular decision rhythm. Depth follows the stakes and the available data.
The question
What specific decision is due, and what business goal does it serve?
Evidence
What supports the recommendation, and what remains uncertain?
Alternatives
What other budget, channel or execution options should be considered?
Economics
How do expected contribution, effort and risk change under different assumptions?
Alignment
Who contributes which expertise, and who makes the decision?
Follow-up
How will we know if the assumptions hold or the plan needs to change?
Decision Review / Advisory Retainer
Senior advice where decisions are made.
We define the question, available material and discussion needed. That becomes a focused review or regular support for you and your team.
- Independent assessment of the agreed question
- Review of recommendations, assumptions and data gaps
- Prioritized options with commercial context
- Documented next steps and, if needed, regular review meetings
Three short steps. See the result without entering an email address.
Explore other forms of performance marketing consultingDirectly with Raon
Experience that connects analysis and execution.
I have worked in online marketing since 2012. After training at Rocket Internet and serving as Head of Online Marketing, I worked with teams across different markets and stages of growth.
My experience spans hands-on account work, team leadership and agency management. I can assess recommendations for their technical quality and their practical implications.
Experience and approachIn brief
Questions about independent advisory.
Do we need to change agencies?
No. Advisory complements your current setup. We agree on roles, access to information and collaboration together.
Do you need direct account access?
It depends on the question. Documents may be enough for a strategy discussion; a thorough account review needs the relevant data access. We set the scope in advance.
Can we book a single second opinion?
Yes. A focused review can make sense for a specific decision. Regular support is not required.
Does this make you responsible for performance?
In advisory, I advise and challenge within the agreed scope. Taking on operational or leadership responsibility is a different engagement and needs to be agreed explicitly.
Next step
Which decision would benefit from a clearer view?
Let us discuss your goal, starting point and the right support. Thirty minutes, no obligation, directly with me.