Raon Strohschein

Scale Google Ads

Scale Google Ads. With sound economics and clear priorities.

Your account is running. Now the question is how to unlock more growth while protecting commercial performance. I assess where additional budget can work and what needs to be in place first.

Find the right support

Direct senior support, also alongside your team or agency.

Does this sound familiar?

The account is running. The next step needs careful assessment.

More budget, less clarity

Revenue is growing, but average ROAS can hide the profitability of the additional sales.

Good results, unanswered growth questions

New products, audiences or markets offer opportunities. You want to know which can be tested reliably next.

Many opportunities, limited capacity

Feeds, PMax, Search, landing pages and tracking all need attention. Budget and team need a clear order of priorities.

The key question

How much growth can your setup support?

Average ROAS describes past performance. The next budget decision also depends on the cost and contribution of the next sales.

That is why I assess campaigns, demand, data and resources together. The result is a sequence: what can scale now, what should be tested first and which foundation is still missing?

The right path

Scaling is the situation. The next step depends on the bottleneck.

Potential is still uncertain

A Scale Audit reviews economics, data and growth opportunities and turns the findings into a prioritized roadmap.

Estimate the Scale Audit scope

The plan is clear, capacity is missing

Ongoing Google Ads management brings the prioritized work into a dependable rhythm.

Estimate management scope
AI-generated scene of two experienced leaders working on a climate technology product

Scale readiness

Eight perspectives. One growth decision.

These questions show how I work. They do not produce an automatic score; the scope and depth depend on your business model.

  1. Economics

    What additional contribution margin or acquisition cost should further growth achieve?

  2. Measurement

    Which decisions does the data support, and where do we need better signals?

  3. Account

    How do Search, Shopping and PMax work together, including brand and new customers?

  4. Demand

    Where is additional demand, and how can we test its potential?

  5. Feeds and creative

    Which products, data and assets could support the next stage of growth?

  6. Funnel

    What helps additional visitors become the right customers?

  7. Resources

    Who can reliably execute tests, content and technical improvements?

  8. Decision rules

    When do we increase budget, keep learning or stop a test?

First step · Scale Audit

Turn many possibilities into a concrete plan.

We clarify your growth goal and economic guardrails. I analyze the agreed accounts and data, assess bottlenecks and discuss the findings directly with you and the relevant stakeholders.

  • Overview of bottlenecks, findings and open assumptions
  • Priorities by impact, effort and strength of evidence
  • Growth scenarios with clear prerequisites
  • Roadmap with tests, responsibilities and decision points

Indicative fee: €4,800–€7,500 as a one-off project. Several accounts, markets or especially complex data may require a larger scope. Subsequent execution or support is agreed separately.

Estimate scope and investment

Three short steps. See the result without entering an email address.

See growth marketing in the wider context

Selected case

Four to five figuresin monthly test budgets
for new markets

International market testing

A shared account and test architecture made new countries comparable while allowing for local demand, language and seasonality.

Budget followed actual market performance, so the strongest opportunities could be expanded deliberately.

Read the full case

Directly with Raon

Experience that connects analysis and execution.

I have worked in online marketing since 2012. After training at Rocket Internet and serving as Head of Online Marketing, I worked with teams across different markets and stages of growth.

I combine a Google Ads perspective with an understanding of data, the funnel and how teams work together. Strategically, hands-on or as a lead, depending on what moves the next step forward.

Experience and approach

In brief

Questions about scaling.

Do I already need a €50,000 monthly budget?

No. Moving from €50,000 to €100,000 is an example of a growth step, not an entry requirement. Your goals, available data and commercial opportunity matter.

How is the Scale Audit different from an account check?

Alongside campaign structure, we assess the conditions for further growth: economics, measurement, demand, feeds and creative, the funnel and available resources. We agree on the exact scope beforehand.

Can our agency or team continue the work?

Yes. The independent analysis can complement your existing setup. Findings and priorities are prepared so the people responsible can act on them.

Can you also handle execution?

Yes, when the scope and my capacity fit. That can be strategic, hands-on or in a lead role. Follow-on support is agreed separately; the audit stands on its own.

What growth can I expect?

That can only be assessed after analyzing the starting point. You receive prioritized actions and clear decision criteria, not a guaranteed revenue or ROAS result.

Next step

What does your next growth step need?

Let us discuss your goal, starting point and the right support. Thirty minutes, no obligation, directly with me.

Tell me about your situation