Management
Ongoing Google Ads management
I take on optimization, testing and budget management as a clearly agreed monthly package of services.
Google Ads consulting & managementSenior Performance Marketing
Growth takes more
than more budget.
I help you develop Google Ads and paid media profitably — from the first setup to scaling and leading complex accounts. Strategic and hands-on. Directly with me.
Since 2012in performance marketing
Hands-on & leadexecution and team leadership
International scalingfrom first setup to scale-up
Google Partnercertified Google Ads expertise
- Prose Beauty, Inc.
- Software & Support Media Group
- DaWanda
- cribb.
- iSAQB®
- pliant
- 7days
- vegdog
- Bringmeister
- refund.me
- Rocket Internet
- Blumberry
- Hubject
- glossybox
- ubiscore
- mycs
- CarJump
- waymate
Your next step
Where is your performance marketing right now?
The right support starts with your situation. From a first setup to taking responsibility for large accounts.
- Build Google Ads from scratchCreate a sound foundation for testing and further growth.
- Get more from your accountIdentify opportunities and prioritize the improvements that matter most.
- Scale with purposePrepare your next stage of growth without losing sight of profitability.
- Get an independent perspectiveAssess strategy and decisions alongside your team.
- Lead performance with ownershipBring clarity to budget allocation, collaboration and leadership.
Working together
Direct senior expertise.
Strategic and hands-on.
Media, data, funnel and team as one system.
Clear in the analysis. Honest in the recommendation.
You work directly with me — from the first assessment through the agreed execution or leadership role. Together, we define what I take on and what stays with your team.
How we can work together
Selected case
+20–30%channel-attributed revenue
over the course of the project
Beyond the ad account
Performance marketing is a system.
Reliable data, a compelling offer and clear collaboration turn good campaigns into a foundation for growth. I prioritize actions by their contribution to business results — inside the account and beyond it.
MediaDataFunnelTestingEconomicsProcessesTeamAI
Work with me
Direct senior support, matched to your situation.
You work directly with me. Strategy, hands-on execution and leadership are not artificially separated.
Explore support & pricingAdvisory
Independent sparring
A second opinion on a specific decision or regular advice alongside your team or agency.
Explore advisoryLeadership
Fractional / Interim Lead
Part-time specialist leadership or taking on a role for a limited period — with agreed responsibility for priorities, team and agencies.
Explore fractional leadershipExplore interim leadership
The calculator offers an initial view of services and costs. You can select the support you need; we will define the specific engagement together.
Performance marketing consulting in detailPerformance Marketing Audit
Clarity, priorities and a roadmap you can act on.
The audit goes beyond a Google Ads account check. It examines the factors that actually affect results — from business goals and campaigns to tracking, funnel, economics, testing and processes.
- clear assessment of the current setup
- prioritized opportunities and risks
- specific recommendations for action
- roadmap based on business impact and feasibility
Personally involved
Easy to work with. Clear about what matters.
I have worked in online marketing since 2012 — with international accounts, different business models and setups ranging from focused single markets to complex multi-market structures.
My experience includes the online marketing trainee program at Rocket Internet and, later, a role as Head of Online Marketing.
I flag relevant developments, opportunities and the need for action early — transparently, proactively and with clear recommendations. Best practices are the foundation. Experience helps identify which of the many possible levers actually matter now.
More about my experience and approach
Google Ads
Google Partner. Substantive Google Ads expertise.
Current platform expertise combined with a view of data, funnel and business goals — for decisions that go beyond the individual account.
View Google Partner profileFAQ
Straight answers.
The right role follows from your situation, not a fixed package.
Do you work strategically or hands-on?
Both. Strategy, prioritization and leadership can be part of the engagement, as can hands-on work in accounts, data, analysis and optimization.
What is the difference between fractional and interim?
Fractional usually means an ongoing leadership role with an agreed part-time commitment. Interim means taking on responsibility for a limited period, often during a vacancy, transformation or handover. In practice, the two can overlap.
Do you replace our team or agency?
Not necessarily. I can support, lead or stabilize existing teams and agencies. The amount of hands-on work depends on your situation.
What kind of companies do you work with?
Companies looking to build Google Ads professionally, improve existing accounts, or scale and manage their performance marketing further. The task, potential and right way of working together matter most.
What does working together cost?
The investment depends on the senior capacity required, complexity, hands-on work and level of responsibility. The calculator gives an initial indication before asking for an email address.
Can an audit be the first step?
Yes. The audit stands on its own and delivers a prioritized roadmap. If support with execution or ownership makes sense afterwards, it can lead to an ongoing engagement.
Next step
What does your performance marketing need now?
Explore the likely scope and investment — or talk with me directly about your situation.