Build a foundation
The first accounts and campaigns established a working search advertising base.
Start-up to scale-up · Multiple engagement phases
Senior support that grew with the business, without a permanent commitment.
An initial search advertising project soon after the company was founded grew into a relationship spanning about eight years, across five or six distinct phases and changing roles.
Start-up to scale-up
Five to six phases
From setup to team leadership
Agency management & advisory
Project impact
Senior experience matched to each growth stage.
During that period, the business developed from a newly founded start-up into a company with substantial multimillion-euro revenue.
Across five or six defined phases, I contributed where setup, scaling, leadership or strategic advice was most useful.
Starting point
The need changed with each stage of growth.
The early work involved initial search advertising accounts and campaigns. Later came in-house capability, larger budgets, more teams and new coordination needs.
Rather than retain a permanent external role, the company brought in senior support when setup, scaling, leadership or a temporary bridge mattered most.
My responsibility
Six roles over a long working relationship.
My responsibility changed by phase, from hands-on setup to leadership and strategic guidance.
- Built and developed search advertising structures
- Managed accounts hands-on
- Scaled existing activity
- Provided interim team leadership and coaching
- Managed external agencies
- Offered senior advice and covered capacity gaps
The working model
Create impact. Leave stronger systems behind.
Each engagement was shaped by what would contribute most at that stage of the business.
Hand over ownership
Operational work was later handed to the first in-house search advertising manager.
Return when growth changes the task
New scaling, leadership and capacity questions triggered further defined phases.
Strengthen the in-house team
Each phase built internal capability and systems for the next stage.
The outcome
Senior continuity with flexible capacity.
Repeated collaboration combined existing context with new requirements quickly.
Each phase had a clear remit and strengthened internal structures for what came next.
Good external senior support creates results and leaves the organization stronger for its next phase.
For your setup
What you can apply to your own setup.
- 01
Phased collaboration combines continuity with flexible capacity.
- 02
Shared context makes later re-entry faster and more effective.
- 03
The role evolves with the maturity of the business.
- 04
A clean handover strengthens in-house teams and protects the results.
Next step
Which senior role does your business need in its next phase?
Let us define the specific need, from setup to temporary leadership.