Audit
Senior growth marketing consulting
Growth marketing for profitable growth.
Growth comes from better decisions about constraints, budgets and experiments. I bring a performance-focused growth perspective, grounded in paid media, funnels, data and economics.
Commercially grounded, systematically tested and hands-on where needed.
Paid media in about 20 countries
Growth and efficiency assessed together
Strategy, testing and leadership
Where to begin
What does your next step need?
The growth approach connects the following tasks. My role depends on your current constraint and who already owns each area.
Management
Keep improving Google Ads
When the direction is clear but experienced execution capacity is missing, I handle the agreed account work and coordinate with your team.Google Ads consulting & managementAdvisory
Review decisions independently
When your team or agency executes, I provide a second opinion or regular senior guidance on budgets, strategy and priorities.Performance marketing advisoryLeadership
Take responsibility within the team
When someone needs to own priorities, budgets and collaboration: embedded part-time leadership or a time-limited role.Fractional performance lead Interim performance leadWhat growth means here
Grow systematically. Decide commercially.
Growth connects meaningful business goals, diagnosis of constraints, experiments and resource allocation into a repeatable process. A good approach shows what worked and under which conditions it can scale further.
Growth is sustainable when marginal cost, learning signals and operational feasibility align.
The growth system
From the business question to the next investment decision.
Each step reduces uncertainty. The goal is a clear next decision, rather than the longest possible backlog.
Goals and economics
What kind of growth matters? Which margin, CAC, LTV or payback limits apply?
Constraint
Is reach, the offer, media efficiency, creative, the funnel, data quality or operational capacity limiting growth?
Hypothesis
Which specific change should move a commercially meaningful metric, and why?
Experiment
How do we test quickly without losing signal quality or interpretability?
Learning
What has the evidence shown, what is merely plausible and what has been disproved?
Allocation
Where should budget and team capacity go next, and which scaling limit should we watch?
Typical growth questions
When “more” is not yet a useful answer.
- 01
Why does additional media spend fail to scale profitably?
- 02
Which step of the funnel is the biggest constraint?
- 03
Which markets, segments or products deserve more budget?
- 04
Which metrics help beyond average ROAS?
- 05
How do we build a prioritized set of experiments?
- 06
Which data gaps prevent learning or automation?
- 07
How should media, analytics, CRO, product and management work together?
My scope
Connecting strategy, analysis and execution.
The specific scope follows the constraint. Every discipline need not be part of every engagement.
- Growth and performance strategy
- Paid media and budget allocation
- Funnel and conversion diagnosis
- Unit economics
- Prioritized experiments
- Forecasting and scenarios
- Data quality and reporting
- Scaling logic across accounts and markets
- Team, agency and process management
- AI-assisted analysis and QA
Clear roles in the growth setup
Performance focus, complemented where needed.
Growth marketing here is a perspective for assessing performance, paid media, data, the funnel and economics together. The actual engagement then takes the form of an audit, advisory, account management or a leadership mandate.
Clear ownership connects specialist expertise to shared goals.
For brand, SEO, CRM, sales or product-led growth, we involve suitable internal or external specialists as needed.
Growth and performance
Two perspectives that can belong in one engagement.
Performance marketing
Measurable acquisition and commercial outcomes
Focuses on channels, campaigns, data quality and the direct performance of media investment.Performance marketing consultingGrowth marketing
Constraints, experiments and scalable learning
Looks more broadly at the funnel, economics, the experiment portfolio and the next allocation of resources.Performance provides data and opportunities. Growth structures the next decision or experiment by its commercial learning value.
Selective
scaling instead of
blanket expansion
International growth case
Assess new markets sooner.
A shared account and test architecture made countries comparable without ignoring local demand and conditions. Budget followed actual market performance, focusing resources on the strongest opportunities.
Read the full caseFAQ
Frequently asked questions about growth consulting.
What is the difference between growth and performance marketing?
Performance marketing focuses on measurable marketing outcomes. Growth marketing puts more emphasis on cross-functional experiments and prioritization. My approach connects both with economics and operational feasibility.
Do you work hands-on as a growth marketing consultant?
Yes, especially in paid media, analysis, testing and prioritization. For other disciplines, I work with the responsible teams or specialists.
Is growth only relevant for start-ups?
No. Established businesses also need structured experiments, clear limits to scaling and better budget allocation. Their ways of working and tolerance for risk differ.
Which metrics do you use?
That depends on the business model. Common measures include contribution margin, CAC, LTV, payback, new-customer share, conversion rates and marginal efficiency, rather than a universal single north-star metric.
Can an audit be the starting point?
Yes. If the current constraint is unclear, a performance marketing audit can first assess data, the funnel, economics and operations, then inform a growth roadmap.
Next step
Where is your next sustainable growth opportunity?
Review the likely fit and scope, or discuss your constraint, economics and next experiments with me directly.