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Senior online marketing · personally delivered
Senior online marketing freelancer. Focused on performance.
I help businesses where online marketing needs measurable management, commercial judgment and hands-on improvement, with a focus on paid media, data, the funnel and growth.
Direct senior collaboration, strategic and hands-on where needed.
Paid media in about 20 countries
Seven-figure monthly media budgets
Strategy, execution and leadership
The right support
What would you like me to take on?
You can assign a specific task, add senior support to your current setup or fill a leadership role.
01
Google Ads consulting & management
Experienced help with campaigns, ongoing optimization and budget decisions.
Explore Google Ads support ↗ 02Google Ads & performance audit
Independent analysis and a prioritized roadmap when causes or opportunities are unclear.
Explore the audit ↗ 03Performance marketing advisory
An experienced sounding board for decisions while your team or agency handles execution.
Explore advisory ↗ 04Fractional performance lead
Regular part-time leadership for priorities, budgets and collaboration.
Explore fractional leadership ↗ 05Interim performance marketing
A time-limited leadership role through a vacancy, transformation or handover.
Explore interim leadership ↗ 06Performance marketing consulting
Compare ways of working, including setup and optimization projects, and see how to begin.
See all engagement options ↗Growth marketing consulting: connect the funnel, data and experiments
My focus
Online marketing is broad. My own specialty is deliberately specific.
I connect performance strategy, paid media, data, funnels, testing, economics and leadership.
For other disciplines, I bring in your internal team or appropriate specialists as part of a coordinated setup.
When I am a good fit
When your online marketing needs more senior judgment.
- 01
Paid media is an important growth channel.
- 02
Google Ads, Shopping or international campaigns need senior expertise.
- 03
Marketing data and business goals are not sufficiently connected.
- 04
Budget allocation and scaling need an independent perspective.
- 05
An existing team needs leadership or coaching.
- 06
An agency needs expert direction or targeted support.
- 07
Strategy and operational reality are too far apart.
What you get
Direct expertise. Short decision paths. Flexible responsibility.
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Strategy & hands-on work
I can prepare decisions and work directly in accounts, data and optimization.03
A business perspective
Platform metrics are considered alongside margin, the funnel, growth goals and actual value to the business.04
Flexible involvement
Ongoing, fractional, interim or a clearly defined audit.
Agency or freelancer?
The right model depends on the job.
The capacity and structure your business actually needs determine the right choice.
Senior freelancer
Direct expertise and flexible ownership
- Short decision paths
- Direct personal collaboration
- Strategy and hands-on work together
- Easy to integrate with existing teams
Online marketing agency
Broader capacity across disciplines
- More production infrastructure
- Several specialties in parallel
- Scalable operational capacity
- A good fit for broad full-service needs
In a hybrid setup, I can guide an agency, set quality standards or add senior capacity where it is needed.
My performance system
One system instead of disconnected tactics.
We prioritize the actual constraint, rather than automatically chasing the loudest channel or newest platform feature.
MediaDataFunnelTestingEconomicsProcessesTeamAI
Connecting specialists effectively
Clear expertise in the right setup.
For a new website, ongoing SEO content, organic social media, branding or large creative productions, a specialist partner is the right direct choice.
I assess those disciplines from a performance perspective and connect them to shared goals.
In joint projects, I help data and performance requirements carry through between the specialists involved.
6–8
people in the
online marketing team
Multichannel & team case
More conversions through better collaboration.
In an in-house leadership role, I helped develop the team, processes and a broad digital marketing mix. The result was substantial double-digit growth in conversions with only moderate budget growth.
Read the full casePricing & scope
What will the right support cost?
The pricing overview covers monthly Google Ads management and indicative fees for audits, projects, advisory and leadership. In our conversation, we define the work and responsibility your business needs.
View pricing and packages Public pricing guidance without sharing contact details.FAQ
Frequently asked questions about working with a freelancer.
What does an online marketing freelancer do?
That depends on their specialty. My focus is performance marketing: paid media, data, the funnel, testing, economics and coordinating the people and processes involved.
Do you offer SEO?
Not as an ongoing hands-on core service. SEO may matter to the overall strategy, funnel or landing pages; for in-depth SEO execution I work with specialists where needed.
Can you replace an online marketing agency?
Possibly for focused performance work. When a business needs broad production capacity across many disciplines, an agency is often a better fit. A combination of direct senior leadership and specialist partners can work especially well.
Do you work remotely?
Collaboration can generally take place remotely across the German-speaking DACH region. On-site work depends on location, the engagement and its scope.
Next step
Does your online marketing need more experienced performance leadership?
Explore the likely fit and scope, or discuss your situation directly with me.