Raon Strohschein

Performance marketing pricing

What does a Google Ads freelancer cost?

Explore monthly Google Ads management packages and separate fee ranges for audits, projects, advisory and leadership. Choose the area you want to compare.

View Google Ads packages ↓Audits, advisory & leadership ↓

Non-binding pricing guidance · no email required · media spend separate

The short answer

A fixed package with a clear scope.

Your media budget tier sets the base package for one account and one market. Additional accounts, markets and ongoing standard feed management expand it transparently. The fee stays fixed within the agreed scope, even if the work becomes more efficient.

The maximum working time is a capacity limit, not a bank of hours to use freely. Analysis, execution, meetings, email, reporting and documentation count toward it. Automated processing time does not count as human work.

Ongoing Google Ads management

The right package for your account.

For lead generation, e-commerce or both. We assess results against your business model and available data. Choose whether I should also manage your product feed and Merchant Center on an ongoing basis.

For one account and one market. The feed option requires a working shop and feed setup. Having an online store alone does not add a fee.

Up to and including €5,000

€1,250 per month

Focused account support, reliable management and small improvements.

One manual check per week; deeper monthly review.

One 30-minute meeting per month, within the total capacity.

Services and capacity

Capacity: 10 hours per month.

One small prioritized improvement; no major redesign.

Monitoring and delivery
Review spend, delivery and anomalies; assess alerts and prioritize action.

Performance analysis and management
Assess and improve outcomes, budgets, bidding strategies and targets.

Search terms and targeting
Work on queries, exclusions, keywords, search themes and audiences for the campaign formats in use.

Ads, assets and promotions
Maintain existing copy and assets, create small variants and integrate supplied creative and agreed promotions.

Measurement quality
Review current conversion tracking and values, investigate smaller issues and coordinate corrections; no full tracking or CRM rebuild.

Business-specific outcome quality
Analyze suitable available outcome data; we agree on the data basis.

Tests and development
Prioritize hypotheses, prepare and implement defined improvements and assess results; no guaranteed number of completed or significant tests.

Reporting and documentation
Review standard reports, interpret results and document actions and next priorities.

Coordination and communication
Agreed meetings, preparation, follow-up, email and professional communication within the capacity limit.

Estimate your management scope ↗

Over €5,000 to €10,000, inclusive

€1,500–€2,500 per month

Continuous optimization with a clearly prioritized scope.

One or two manual checks per week; regular deeper optimization.

One 30–45-minute meeting per month, within the total capacity.

Services and capacity

Capacity: 12 hours–16 hours per month.

One active development topic.

Monitoring and delivery
Review spend, delivery and anomalies; assess alerts and prioritize action.

Performance analysis and management
Assess and improve outcomes, budgets, bidding strategies and targets.

Search terms and targeting
Work on queries, exclusions, keywords, search themes and audiences for the campaign formats in use.

Ads, assets and promotions
Maintain existing copy and assets, create small variants and integrate supplied creative and agreed promotions.

Measurement quality
Review current conversion tracking and values, investigate smaller issues and coordinate corrections; no full tracking or CRM rebuild.

Business-specific outcome quality
Analyze suitable available outcome data; we agree on the data basis.

Tests and development
Prioritize hypotheses, prepare and implement defined improvements and assess results; no guaranteed number of completed or significant tests.

Reporting and documentation
Review standard reports, interpret results and document actions and next priorities.

Coordination and communication
Agreed meetings, preparation, follow-up, email and professional communication within the capacity limit.

Estimate your management scope ↗

Over €10,000 and under €30,000

€2,500–€3,900 per month

Systematic scaling and more detailed budget and quality analysis.

Two or three manual checks per week; weekly optimization sessions.

One or two meetings per month, within the total capacity.

Services and capacity

Capacity: 16 hours–28 hours per month.

Up to two development topics in parallel.

Monitoring and delivery
Review spend, delivery and anomalies; assess alerts and prioritize action.

Performance analysis and management
Assess and improve outcomes, budgets, bidding strategies and targets.

Search terms and targeting
Work on queries, exclusions, keywords, search themes and audiences for the campaign formats in use.

Ads, assets and promotions
Maintain existing copy and assets, create small variants and integrate supplied creative and agreed promotions.

Measurement quality
Review current conversion tracking and values, investigate smaller issues and coordinate corrections; no full tracking or CRM rebuild.

Business-specific outcome quality
Analyze suitable available outcome data; we agree on the data basis.

Tests and development
Prioritize hypotheses, prepare and implement defined improvements and assess results; no guaranteed number of completed or significant tests.

Reporting and documentation
Review standard reports, interpret results and document actions and next priorities.

Coordination and communication
Agreed meetings, preparation, follow-up, email and professional communication within the capacity limit.

Estimate your management scope ↗

€30,000 to under €60,000

€3,900–€6,300 per month

Closer management, seasonal planning and a broader improvement program.

A short review on working days; deeper weekly optimization.

Two 45-minute meetings per month, within the total capacity.

Services and capacity

Capacity: 28 hours–38 hours per month.

Two or three active development topics, depending on scope.

Monitoring and delivery
Review spend, delivery and anomalies; assess alerts and prioritize action.

Performance analysis and management
Assess and improve outcomes, budgets, bidding strategies and targets.

Search terms and targeting
Work on queries, exclusions, keywords, search themes and audiences for the campaign formats in use.

Ads, assets and promotions
Maintain existing copy and assets, create small variants and integrate supplied creative and agreed promotions.

Measurement quality
Review current conversion tracking and values, investigate smaller issues and coordinate corrections; no full tracking or CRM rebuild.

Business-specific outcome quality
Analyze suitable available outcome data; we agree on the data basis.

Tests and development
Prioritize hypotheses, prepare and implement defined improvements and assess results; no guaranteed number of completed or significant tests.

Reporting and documentation
Review standard reports, interpret results and document actions and next priorities.

Coordination and communication
Agreed meetings, preparation, follow-up, email and professional communication within the capacity limit.

Estimate your management scope ↗
Larger, individually scoped engagements

€60,000 to under €120,000

€6,300–€8,400 per month

Differentiated budget planning and deeper quality and profitability analysis.

Reviews on working days and regular deeper management.

Around 30 minutes weekly, within the total capacity.

Services and capacity

Capacity: 38 hours–50 hours per month.

Capacity for two or three larger development topics.

Monitoring and delivery
Review spend, delivery and anomalies; assess alerts and prioritize action.

Performance analysis and management
Assess and improve outcomes, budgets, bidding strategies and targets.

Search terms and targeting
Work on queries, exclusions, keywords, search themes and audiences for the campaign formats in use.

Ads, assets and promotions
Maintain existing copy and assets, create small variants and integrate supplied creative and agreed promotions.

Measurement quality
Review current conversion tracking and values, investigate smaller issues and coordinate corrections; no full tracking or CRM rebuild.

Business-specific outcome quality
Analyze suitable available outcome data; we agree on the data basis.

Tests and development
Prioritize hypotheses, prepare and implement defined improvements and assess results; no guaranteed number of completed or significant tests.

Reporting and documentation
Review standard reports, interpret results and document actions and next priorities.

Coordination and communication
Agreed meetings, preparation, follow-up, email and professional communication within the capacity limit.

Indicative price for a tailored engagement; individual scope review required.

Estimate your management scope ↗

€120,000 to under €250,000

€8,400–€10,500 per month

Broader campaign and product range management, with structured implementation of successful measures.

Reviews on working days and deeper ongoing management.

Around 45 minutes weekly, within the total capacity.

Services and capacity

Capacity: 50 hours–62 hours per month.

Capacity for three or four active development topics.

Monitoring and delivery
Review spend, delivery and anomalies; assess alerts and prioritize action.

Performance analysis and management
Assess and improve outcomes, budgets, bidding strategies and targets.

Search terms and targeting
Work on queries, exclusions, keywords, search themes and audiences for the campaign formats in use.

Ads, assets and promotions
Maintain existing copy and assets, create small variants and integrate supplied creative and agreed promotions.

Measurement quality
Review current conversion tracking and values, investigate smaller issues and coordinate corrections; no full tracking or CRM rebuild.

Business-specific outcome quality
Analyze suitable available outcome data; we agree on the data basis.

Tests and development
Prioritize hypotheses, prepare and implement defined improvements and assess results; no guaranteed number of completed or significant tests.

Reporting and documentation
Review standard reports, interpret results and document actions and next priorities.

Coordination and communication
Agreed meetings, preparation, follow-up, email and professional communication within the capacity limit.

Indicative price for a tailored engagement; individual scope review required.

Estimate your management scope ↗

€250,000 to under €500,000

€10,500–€13,300 per month

Deeper budget and scenario analysis, more complex tests and broader action management.

Reviews on working days and intensive ongoing development.

Around 45 minutes weekly plus specialist coordination, within the total capacity.

Services and capacity

Capacity: 62 hours–76 hours per month.

A more extensive prioritized development program within package capacity.

Monitoring and delivery
Review spend, delivery and anomalies; assess alerts and prioritize action.

Performance analysis and management
Assess and improve outcomes, budgets, bidding strategies and targets.

Search terms and targeting
Work on queries, exclusions, keywords, search themes and audiences for the campaign formats in use.

Ads, assets and promotions
Maintain existing copy and assets, create small variants and integrate supplied creative and agreed promotions.

Measurement quality
Review current conversion tracking and values, investigate smaller issues and coordinate corrections; no full tracking or CRM rebuild.

Business-specific outcome quality
Analyze suitable available outcome data; we agree on the data basis.

Tests and development
Prioritize hypotheses, prepare and implement defined improvements and assess results; no guaranteed number of completed or significant tests.

Reporting and documentation
Review standard reports, interpret results and document actions and next priorities.

Coordination and communication
Agreed meetings, preparation, follow-up, email and professional communication within the capacity limit.

Indicative price for a tailored engagement; individual scope review required.

Estimate your management scope ↗

€500,000 to under €1 million

€13,300–€15,400 per month

Intensive operational management across several prioritized areas of development.

Reviews on working days and intensive ongoing development.

Around 60 minutes weekly, within the total capacity.

Services and capacity

Capacity: 76 hours–90 hours per month.

Several demanding projects by agreed priority.

Monitoring and delivery
Review spend, delivery and anomalies; assess alerts and prioritize action.

Performance analysis and management
Assess and improve outcomes, budgets, bidding strategies and targets.

Search terms and targeting
Work on queries, exclusions, keywords, search themes and audiences for the campaign formats in use.

Ads, assets and promotions
Maintain existing copy and assets, create small variants and integrate supplied creative and agreed promotions.

Measurement quality
Review current conversion tracking and values, investigate smaller issues and coordinate corrections; no full tracking or CRM rebuild.

Business-specific outcome quality
Analyze suitable available outcome data; we agree on the data basis.

Tests and development
Prioritize hypotheses, prepare and implement defined improvements and assess results; no guaranteed number of completed or significant tests.

Reporting and documentation
Review standard reports, interpret results and document actions and next priorities.

Coordination and communication
Agreed meetings, preparation, follow-up, email and professional communication within the capacity limit.

Indicative price for a tailored engagement; individual scope review required.

Estimate your management scope ↗

From €1 million · individual scope

From €15,400 per month

Tailored operational management for very large setups.

An individually agreed review and management rhythm.

Individually agreed, within the total capacity.

Services and capacity

Capacity: From 90 hours per month.

Development initiatives and priorities defined for the engagement.

Monitoring and delivery
Review spend, delivery and anomalies; assess alerts and prioritize action.

Performance analysis and management
Assess and improve outcomes, budgets, bidding strategies and targets.

Search terms and targeting
Work on queries, exclusions, keywords, search themes and audiences for the campaign formats in use.

Ads, assets and promotions
Maintain existing copy and assets, create small variants and integrate supplied creative and agreed promotions.

Measurement quality
Review current conversion tracking and values, investigate smaller issues and coordinate corrections; no full tracking or CRM rebuild.

Business-specific outcome quality
Analyze suitable available outcome data; we agree on the data basis.

Tests and development
Prioritize hypotheses, prepare and implement defined improvements and assess results; no guaranteed number of completed or significant tests.

Reporting and documentation
Review standard reports, interpret results and document actions and next priorities.

Coordination and communication
Agreed meetings, preparation, follow-up, email and professional communication within the capacity limit.

Starting price for a reference scope in a very large setup; individual scope review required.

Estimate your management scope ↗

All packages include monitoring, management, suitable campaign optimization, reporting and coordination. Larger tracking, feed, creative or setup projects require a separate scope.

  • Fixed monthly fee for agreed services, not billing by hours used. Greater efficiency does not reduce the fee.
  • The capacity limit covers all human work: analysis, execution, meetings, preparation, follow-up, reporting, documentation and email. Automated processing time is excluded.
  • This is not a bank of freely usable hours or a guaranteed amount of time spent. Unused capacity does not automatically carry over.
  • Extra scope is agreed in advance. If capacity becomes tight, we prioritize flexible development early; agreed recurring services are not stopped without notice. My own estimation error does not automatically create an extra assignment.
  • Media spend and any additional external tools are excluded.

Non-binding pricing guidance. Confirm your business model, feed responsibility and additional accounts or markets in the calculator. Choosing a package here only preselects the budget tier and management preference.

Different work. Its own scope.

Audits, advisory, projects and leadership.

Each form of support has a defined role and an indicative price range, so you can choose where to begin before finalizing the full scope.

Audits can be booked on their own; they are not a prerequisite for ongoing management. Advisory supports an existing team or agency. Larger interim mandates and setups with multiple accounts or markets are scoped individually.

Compare freelancers, agencies and in-house teams ↗

Your situation

What fits your setup?

Budget, accounts, markets and the support you need provide a transparent starting point. Unanswered questions remain visible; where feed responsibility is unclear, both options are shown.

Understand the scope first. Then talk.

You can see the price, included services and open questions before sharing contact details.

Estimate costs ↗

FAQ

Frequently asked questions about pricing and packages.

Is Google Ads media spend included in your fee?

No. Media spend pays for ad delivery separately. My fee covers the agreed consulting, analysis, execution or leadership. External development and additional tools are scoped separately.

Do I need to provide my email address to see a price?

No. You see the indicative price and recommendation first. An email address is only needed if you want a copy of the summary sent to you.

How do the monthly packages work?

You agree on a fixed fee for defined services and a maximum monthly capacity. Meetings, preparation, follow-up, reporting, documentation and email are included. It is not a freely usable bank of hours or a guaranteed amount of time spent. Unused capacity does not reduce the fee or automatically carry over.

Is the calculator recommendation binding?

No. It is non-binding guidance. The final proposal reflects the confirmed data, scope and responsibilities.

What happens if extra work is needed?

We agree on extra scope beforehand. If capacity becomes tight, we prioritize flexible development early; agreed recurring services are not stopped without notice. An error in my own estimate does not automatically create an extra assignment.

Is feed management included automatically?

No. Your existing team can keep responsibility for the product feed and Merchant Center. If I take on ongoing standard feed management, it is shown as a separate module. Additional stores, Merchant Centers, target markets or a technical rebuild require their own scope review.

Can I book an audit only?

Yes. An audit is a standalone project and does not commit you to ongoing support.