Raon Strohschein

Launch Google Ads

Build your Google Ads foundation. With the next stage of growth in mind.

You are launching a business, entering a new market or building a new sales channel. I help you set up Google Ads with clear goals, reliable measurement and a practical approach to testing.

Explore the launch project

Direct senior support. Strategic and hands-on when needed.

Does this sound familiar?

The ambition is there. Now it needs a sound setup.

An offer, a new channel

You want to find out what demand you can reach with Google Ads and what starting budget makes sense.

Several fundamentals to solve

Tracking, the account, product feeds and landing pages need to work together. You want to set the right priorities from the start.

Growth is part of the plan

Your first launch should produce useful insights and a foundation your team can build on.

The key question

Your first account is also a learning system.

At the start, reliable benchmarks are often missing. So we turn your business goal into testable assumptions first: Who should buy or get in touch, how much can we afford to spend to acquire a customer, and which signals indicate real quality?

That informs measurement, campaign structure and the first tests. The setup stays manageable and can grow with what you learn, your products and your markets.

AI-generated scene of a young founding team planning its market launch

Launch plan

The foundation for your first meaningful test.

These steps are adapted to your business model and existing systems. An online store needs different data from a business seeking qualified B2B leads.

  1. Goals and economics

    Define suitable conversion goals, quality criteria and economic guardrails.

  2. Measurement and handovers

    Clarify tracking requirements and responsibilities; test important conversion paths before launch.

  3. Account and offer

    Align demand, search intent, campaign structure and landing pages.

  4. Feeds and products

    For e-commerce: assess product data, the range and Shopping requirements together.

  5. Test budget and sequence

    Keep the first hypotheses focused and plan budget around the learning goal and risk.

  6. Review and expansion

    Agree in advance when results will be assessed and the next steps decided.

How I work

From an idea to an initial test.

An illustrative approach, not a client case or a forecast of results.

  1. Assumption

    A clearly defined product offer meets relevant search demand.

  2. Test

    Launch a focused campaign with a suitable landing page and a verified conversion signal.

  3. Decision

    Once enough data is available, assess demand, customer quality and acquisition cost; then improve or expand.

Launch / Foundation Project

From a launch plan to a working account.

I connect planning with the agreed hands-on work. That includes coordinating with your team or technical partners so campaigns, measurement and the website fit together.

  • Goal and measurement plan with clear responsibilities
  • Account and campaign structure for the agreed launch
  • Prioritized landing page and, where relevant, feed requirements
  • Initial test plan with a budget range and review dates
  • Documentation and handover for the next stage of development

Indicative fee: €3,000–€6,000 as a one-off project. Media spend and external development work are considered separately.

Estimate scope and investment

Three short steps. See the result without entering an email address.

Explore my Google Ads expertise

Directly with Raon

Experience that connects analysis and execution.

I have worked in online marketing since 2012. After training at Rocket Internet and serving as Head of Online Marketing, I worked with teams across different markets and stages of growth.

At Rocket Internet, I learned online marketing from the ground up across different business models. I combine that experience with later hands-on and leadership roles, from launching new accounts to developing existing ones.

Experience and approach

In brief

Questions about starting with Google Ads.

Do I need an existing Google Ads account?

No. Setting one up can be part of the project. If an account already exists, we first assess what is worth keeping.

What starting budget makes sense?

That depends on demand, competition, your conversion goal and the scope of the test, among other factors. We set a reasoned budget range instead of recommending a fixed number without data.

Do you also handle tracking and landing pages?

Requirements, testing and coordination can be part of the scope. We agree in advance which technical tasks I will handle myself and where your team or a specialist is needed.

Do I have to book ongoing management afterwards?

No. The launch project can end with a documented handover. We agree on any further support separately if it fits your needs.

Next step

What do you want to build with Google Ads?

Let us discuss your goal, starting point and the right support. Thirty minutes, no obligation, directly with me.

Tell me about your situation