Business goals before platform metrics
ROAS, CPA and conversion value only help when they reflect the economic goals that actually matter.
Google Ads strategy & hands-on execution
Your Google Ads freelancer. Focused on profitable growth.
I am Raon Strohschein. I combine personal Google Ads consulting with hands-on execution — from building an account to optimizing and scaling it. As a senior specialist, I look at campaigns, data, the funnel and business results together.
Strategic perspective and, when needed, direct work in your account.
Search, Shopping and Performance Max
Paid media across around 20 countries
Seven-figure monthly media budgets
Freelancer or consultant?
What does a Google Ads freelancer take on?
A Google Ads freelancer plans, manages and develops advertising campaigns as an independent specialist. My scope connects strategy, hands-on account work, conversion measurement and an assessment of the commercial results. You work directly with me, including alongside your team or agency.
Whether you are looking for an SEA freelancer or a Google Ads consultant, the deciding factors are the responsibility you need covered and the right form of support. Search, Shopping and Performance Max are among my core areas.
Compare a freelancer, agency and in-house teamCommon situations
When activity in the account does not automatically improve performance.
- 01
The account is running, but it is not improving enough.
- 02
Search, Shopping or PMax results are hard to interpret.
- 03
Scaling raises costs without protecting profitability sufficiently.
- 04
Multiple markets or accounts make budget decisions harder.
- 05
Tracking or conversion signals are unreliable.
- 06
Your agency and in-house team need an independent senior perspective.
- 07
An account handover or strategic reset is approaching.
My approach
Clear decisions before more activity.
Best practices are a starting point. What matters is which structures, signals and tests suit your business model and specific situation.
Structure before activity
More campaigns, assets or automation are not automatically better. Structure and signals need to fit the task.
Data quality before false precision
Bidding and evaluation can only be as good as the signals behind them.
Testing before reactive changes
Changes need a hypothesis, an expected outcome, evaluation and a clear decision.
Assess the whole growth system
I examine the account, offer, demand, website and purchase journey together to find the strongest opportunities for better performance.
Product range and margin before average ROAS
Especially in e-commerce, products, feeds, availability, margin and the ability to scale need to be assessed together.
Possible scope
From search terms to business decisions.
The exact scope follows the most effective opportunities in your setup.
- Google Search
- Google Shopping and Performance Max
- Merchant Center and product feeds
- Account and campaign structure
- Bidding and budget strategy
- Search terms, audiences and assets
- Conversion tracking and data quality
- Reporting, forecasting and experiments
- International accounts and markets
- Microsoft Ads as a complementary channel
- Agency management or account takeover
The right starting point
Audit, project or ongoing management?
Audit
Get clarity first
Assess causes, opportunities and risks independently. You receive prioritized recommendations; execution is a separate engagement.Performance Marketing AuditProject
Solve a specific problem
Improve a known weak point with agreed execution, review and handover.Explore an optimization projectOngoing management
Improve continuously
Optimization, testing and budget management in a clearly agreed monthly package of services.Explore ongoing managementAccount takeover
Understand, safeguard, then change.
When taking over an account, I review access, goals, tracking, history, ongoing tests, automation, budgets and critical dependencies.
Preserve what works. Surface risks. Prioritize changes.
That keeps working elements in place while changes are prioritized and implemented deliberately and transparently.
Double-digit
Shopping revenue growth
in one project
Feed & Shopping case
Better product data as a driver of growth.
A clearer feed architecture and stronger product signals improved the foundation for Shopping and Performance Max. Shopping revenue grew by a strong double-digit percentage while ROAS remained stable to slightly improved.
Read the full caseCost & scope
What level of management does your Google Ads setup need?
Budget, accounts, markets and any agreed feed management determine the initial package indication. Ongoing management is preselected in the calculator, and you can change the type of support at any time.
Estimate management costs You see the price indication before entering an optional email address.FAQ
Common questions about Google Ads consulting.
How does working together begin?
We discuss your goals, starting point and responsibilities, then define the services and investment. Before the first change, I review the relevant access, conversion goals and account history. You receive clear priorities and an agreed working rhythm.
How long does an account takeover take?
That depends on access, documentation, tracking and the number of accounts and markets. After an initial review, we agree on a realistic handover plan. Existing campaigns do not automatically need to be rebuilt.
What does a Google Ads freelancer cost?
We agree on ongoing Google Ads management as a fixed monthly service package with a defined capacity limit. Budget level, accounts, markets and feed responsibilities guide the initial estimate. Audits, setup projects, advisory and lead roles are priced separately. You will find the specific packages on the pricing page; media spend is additional.
Do you also manage smaller Google Ads accounts?
Yes. There is a basic package for one account and one market with a monthly Google Ads budget of up to and including €5,000. We can assess together whether ongoing management makes economic sense for your setup. A focused advisory session or project may also be suitable.
Do you only work with e-commerce businesses?
No. The approach applies to e-commerce and lead generation models. The scope, metrics and funnel differ accordingly.
Do you also optimize Shopping feeds?
Feed quality and product logic are part of the analysis and management. The exact hands-on feed scope depends on your system and existing responsibilities.
Can you review or manage our Google Ads agency?
Yes. I can independently assess its work and strategy, define quality standards and manage collaboration between leadership, the in-house team and the agency.
Do you guarantee a particular ROAS?
No. Sound performance work can improve priorities, data quality and decision-making, but it cannot guarantee commercial results independently of the market, offer, competition and starting point.
Next step
What does your Google Ads setup need next?
Explore the likely scope and investment, or discuss your account, goals and bottlenecks directly with me.